Start out by reaching out to let us know what you have in mind. We can help support you through different offerings and help you determine whether it's best to conduct evaluative, generative research, or continuous research.

Interviewing people and having a 1:1 chat is always good! We highly recommend it and can also offer some tips on how to do it well. However, it can get expensive and time consuming, so teams typically opt for talking to smaller groups of people. Ultimately, you're looking to make big product decisions on insights derived from consumers, and the more people you speak with, the more confidence you'll have when making big product decisions. InsightLab also helps you drastically speed up your time to insight.

We've created unique digital research agents to conduct qualitative research on your behalf. Then we employ a combination of large language models plus our own natural language understanding models to extract insights. Our agents are trained to be courteous, curious, and empathetic and respectful.

Anyone that want to gain deep insights about consumers to inform product or services. This includes but isn't limited to product managers, insight teams, startups, researchers and agencies are all seeking to gain deeper insights about any target audience.

You certainly can! There's nothing wrong with a lil' quant survey data. However, it's very difficult to discern "why" respondents picked a certain answer, especially when it comes to open text. InsightLab is capable of coming up with dynamic responses to unearth behaviours, actions, feelings, intents, and more. All of this is done to unearth underlying and latent needs that customers might not even realise they have yet! 

Great to hear that we're aligned! Insightlab is designed to help YOU unearth insights, not create them for you. Our dashboard is designed to empower you with the ability to trove through thousands of conversations with ease so that you can connect the dots and do what you do best!